The Drumstick lolly is a childhood classic – it always turned up in a party bag after a birthday and pulling it apart as you chewed was all part of the fun. But if you fancy an updated version of the raspberry and milk flavour lolly, creators Swizzels is now making a chocolate bar with a Drumstick filling. It’s a soft milk flavour chew with real dried raspberry pieces, covered in milk chocolate and you can currently pick up a bar at Home Bargains for 99p. The bar is wrapped in the Drumstick yellow and red colours. This is a good example to use for product development for Ansoff & Boston Matrix.
