Adidas has launched a new pair of trainers in partnership with Lego, taking inspiration from the world-famous children’s toy for its brand new footwear. Adidas first launched its ZX footwear series in 1984, manufacturing shoes specifically with runners in mind. More than three decades later, the classic ZX 8000 silhouette has been reimagined for the sportswear company’s collaboration with Lego, which was founded in Denmark in the mid-20th century. The shoes are designed to celebrate the classic Lego brick, incorporating bold primary colours and green on panels across the shoes. The trainers are being released on Friday 25 September exclusively through the Adidas app, which can be downloaded on the Apple App Store and on Google Play. In the UK, the bold footwear is retailing at £99.95.
