The distinctive Pringles tube is being re-designed after criticism that it’s almost impossible to recycle. The current container for the potato-based snack was condemned as a recycler’s nightmare. It's a complex construction with a metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve. The Recycling Association dubbed it the number one recycling villain – along with the Lucozade Sports bottle. Now Pringles' maker Kellogg's is trialling a simpler can – although experts say it’s not a full solution. The existing version is particularly troublesome because it combines so many different materials. The new designs have been 12 months in the making. Pringles have a shelf life of 15 months - and three million cans are made across Europe every day.
