Kellogg’s are axing Ricicles in a bid to become health conscious. The cereals giant has announced plans to cut sugar in their products between 20% and 40% by the middle of next year, so Ricicles have been sacrificed.Kellogg’s will also stop adding on-pack promotions aimed at children on boxes of Frosties. Meanwhile, old favourites like Rice Krispies will see their sugar content cut by 20% and sugar in Rice Krispies Multi-grain Shapes will be reduced by 30% per serving. A new and ‘improved’ Coco Pops recipe, which contains 5.1g of sugar per 30g serving, is set to be introduced in July 2018. Children between the ages of seven and 10-years-old should consume no more than 24g of sugar per day, according to the Government. Cunning shoppers who recently bought boxes of Ricicles are cashing in by selling them on eBay for as much as £9 per box. And cereal fans are taking advantage of the opportunity to stock up before Ricicles are gone forever, even though they are on sale for much more than the normal cost of £2.79 for a 450g box.
