A new survey of 1,000 people along with analysis of annual sales and food manufacturers’ research has found that the most popular festive sweet in the UK is the Ferrero Rocher, which beat After Eights and Quality Street to the honour. The survey was carried out by Andy Baxendale, an advanced food manufacture scientist known as the sweet consultant. ‘Everyone develops a sweet tooth at Christmas and for some people the festive period just isn’t the same without certain chocolates and sweets, some of which they will have enjoyed each year since they were children,’ he explains. ‘Everyone will have their own favourites and ones they hate, so choosing which sweets and chocolates to buy is a very important task in the run up to Christmas, as failure to get it right can be the cause of heated family arguments. ‘With Ferrero Rocher sales have risen approximately 17% each year and in the UK sell around 130 million – and that’s enough for two each for every member of the UK population.
