Air New Zealand has launched a Christmas campaign with a difference with a self-referential campaign poking fun at the distinctive Kiwi accent. The light-hearted push sees a confused Santa receiving Christmas orders from children around New Zealand but struggling to interpret their heavily accented dialects – resulting in a succession of humorous misunderstandings. Brushing up his pronunciation skills Air New Zealand chief marketing and customer officer Mike Tod said: “While it’s no secret the Kiwi accent has been misunderstood at times, it’s also a signature part of our service. In fact, for many Kiwis, being welcomed onboard an Air New Zealand flight by crew after being offshore for some time makes them feel instantly back at home.”
