Love them or hate them, emojis are not going anywhere anytime soon because marketers just can't seem to get enough of them. Witness Pepsi, which is the latest big consumer brand to make the wordless icons the centerpiece of a campaign. The soda brand is planning to market specially designed emoji cans and bottles in more than 100 global markets this year, including the U.S, drastically expanding a program that began last year in Russia, Canada and Thailand. The marketer calls them "PepsiMojis." "Emojis are the language of today but no one has put them in the world like Pepsi will in 2016. With more than 70 global and locally uniquely designed emojis printed on cans, bottles and cups all over the world, you're going to be able to 'say it with a Pepsi' all through the summer of 2016,"
