Patrick McBride has been named as the new Milk Tray Man for the Cadbury’s chocolate box advert with the iconic tagline. McBride, who has been with the Cheshire Fire and Rescue Service for 14 years, won the role over 20,000 people after he performed a rescue lift at the audition. The senior brand manager at Mondelez International, Hortense Foult Rothenburger, said McBride had the qualities of the new Milk Tray Man which is “someone that is thoughtful as well as adventurous”.
