The founder of easyJet has opened a discount food store that is selling everyday groceries for 25p each. Sir Stelios Haji-Ioannou has launched easyFoodstore in an attempt to take advantage of the fast-growing discount market in the UK, which is led by Aldi and Lidl. The venture could eventually be another threat to the “big four” supermarket chains – Tesco, Asda, Sainsbury’s and Morrisons. The pilot easyFoodstore has opened in Park Royal in north-west London. It will sell items for 25p each in February as an introductory offer. The spokesman said the company had been surprised people were prepared to queue up to buy its range of just 76 grocery items including pasta, biscuits and beans. was forced to close on Thursday, less than two days after it first opened because it had run out of stock. “We anticipated we had enough stock to last a couple of weeks but it has just gone in a day and a half.”
