Ahead of the FIFA World Cup 2026, Walkers, Doritos and Wotsits are set to launch a major on-pack promotion, alongside football legend-themed Walkers packaging and new flavours. Selected promotional packs of Walkers, Doritos and Wotsits will feature a QR code giving shoppers the chance to win instant prizes. These include FIFA World Cup 2026 merchandise, home viewing bundles and food delivery vouchers, as well as entry into a high-value grand prize draw of 2 x £10,000 (or € equivalent). To further celebrate the partnership, a line-up of new, globally inspired flavours is launching across Walkers, Doritos and Wotsits. The range includes three new, limited-edition Walkers flavours: Walkers English Bangers & Mash, Walkers Wavy Spanish Queso and Walkers Max Portuguese Chorizo & Onion. A new Doritos flavour – Mexican Beef Taco – will also be unveiled, which will remain as a permanent addition to the Doritos range following the tournament. Also, Wotsits Golden Balls will launch a limited-edition, Smokin’ Cheese flavour snack.
BBQ - Do these promotions help drive your interest in trying and buying more products?
