Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July. The new Ferrari Luce, the brainchild of iPhone designer Sir Jony Ive, is unlike anything the Italian carmaker has ever created - so is the backlash it is facing. But internet critics, investors and even politicians have hit out at the Luce - which is Italian for "light". The firm's shares fell 8% the day after the unveiling, as a host of memes mocked the $640,000 (£475,625) car, which is also its first five-seater. It comes as the global motor industry faces a number of major challenges, including fierce competition from Chinese carmakers. The Luce is certainly as fast as many supercars: 0-60mph (96km/h) in about 2.5 seconds, with a top speed of more than 190mph.But it is the way it looks that has drawn the most criticism. Former Ferrari chairman Luca Cordero di Montezemolo told reporters on Tuesday that the Luce is "risking the destruction of a legend" and the firm should remove its iconic badge from the car.
BBQ - Do you like the new design of the Ferrari Luce?
