Kim Kardashian’s shapewear brand Skims has reached a staggering $5 billion valuation after raising $225 million in new funding, making it one of the most successful celebrity-backed businesses in recent years. Launched in 2019 as an online-only shapewear company, Skims has rapidly grown into a global lifestyle brand offering loungewear, menswear, and beauty products, with annual sales expected to exceed $1 billion. The company is now investing heavily in physical retail stores to strengthen its presence beyond e-commerce, alongside high-profile collaborations such as NikeSkims, which position it in the competitive athleisure market. Kardashian’s personal influence, savvy marketing, and strategic diversification have been key drivers of this growth, showing how strong branding and innovation can transform a niche product into a global powerhouse.
