Apple has unveiled its latest accessory, the iPhone Pocket, a limited-edition carrying case priced at £219.95, and the internet is having a field day. Designed in collaboration with Japanese fashion house Issey Miyake, the minimalist bag comes in vibrant colors and two strap lengths, but its sock-like appearance and lack of security features have drawn widespread criticism. Social media users mocked the product as “$230 for a cut-up sock,” while tech influencer Marques Brownlee called it a “litmus test” for Apple fans who buy anything the brand releases. Apple defends the price as a reflection of branding, exclusivity, and design heritage, positioning the accessory as a luxury fashion item rather than a practical case. This controversy highlights the tension between brand loyalty and perceived value, raising questions about how far consumers will go for status-driven purchases.
BBQ - Apple’s iPhone Pocket is priced far higher than similar accessories. Explain one reason why a business might use premium pricing for a product.
