After more than two centuries as a staple of British high streets, WH Smith is set to disappear from town centres following a £76 million sale to Modella Capital. The iconic retailer, founded in 1792, has decided to sell its 480 high street stores to focus exclusively on its more profitable travel outlets located in airports, train stations, and hospitals. This strategic shift comes as WH Smith's travel business now accounts for 75% of its revenue and 85% of its trading profit. The high street stores will be rebranded as TG Jones, a name chosen to echo the heritage of WH Smith while marking a new chapter under Modella Capital's ownership. The new owners plan to maintain the current range of products and services, including Post Office and Toys “R” Us outlets, while exploring new offerings to revitalize the brand. This move reflects the broader challenges facing high street retailers, as changing consumer habits and economic pressures continue to reshape the retail landscape. Despite the end of an era for WH Smith on the high street, the brand's legacy will endure through its travel stores and online presence
What are your thoughts on this significant change in the retail sector? Do you think the rebranding will help TG Jones succeed where WH Smith struggled?
