Greggs, the UK's bakery powerhouse, is experiencing a notable sales boost, and while the legendary sausage roll still holds its crown, pizza is proving to be a significant driver of growth. The company's strategic expansion into hot food offerings, particularly pizza slices and boxes, has successfully captured a new segment of the market, especially during evening hours. This diversification strategy reflects Greggs' agility in responding to evolving consumer preferences. Notably, Greggs has surpassed £2 billion in annual sales, with a significant contribution from its expanded hot food offerings. Further more Greggs has seen a 13.8% increase in sales for the first half of 2024. Evening trade remained the brand's fastest growing daypart, accounting for 9% of company-managed shop sales in 2024. Beyond the enduring popularity of its classic pastries, the pizza range has demonstrated the company's ability to innovate and expand its appeal. The positive impact on sales underscores Greggs' effective approach to broadening its menu, solidifying its position as a go-to destination for affordable and convenient food, though the sausage roll's iconic status remains unchallenged
