In a recent ruling, the Advertising Standards Agency (ASA) has banned an online advertisement for Next clothing after receiving a complaint that the model appeared "unhealthily thin." The ad, which featured a model wearing denim leggings, was deemed to be irresponsible due to the pose, camera angle, and styling used, which emphasized the slimness of the model's legs. While Next defended the ad, stating that the model had a healthy physique, the ASA concluded that the ad gave the impression that the model was unhealthily thin. This ruling highlights the ongoing debate surrounding body image in advertising and the responsibility of companies to promote healthy and realistic representations of people.
BBQ - Discuss the ethical considerations that businesses should take into account when creating advertising campaigns
