Netflix has increased its subscription prices for all UK plans. The most affordable plan with ads now costs £5.99 per month, a £1 increase. The popular Standard plan, offering ad-free viewing on two devices, has risen by £2 to £12.99.The Premium plan, which includes 4K resolution and four simultaneous streams, is now £18.99, a £1 increase. The streaming giant says the price hike is necessary to fund investment in new content and improvements to its platform. This change comes alongside new fees for account sharing outside of a single household. The move has prompted discussion among subscribers, with some expressing frustration while others remain loyal. The price increase and the crackdown on password sharing raise questions about Netflix's long-term strategy and its ability to retain subscribers in an increasingly competitive streaming landscape.
BBQ - How does price elasticity of demand affect Netflix's decision to raise prices?
