Dave's Hot Chicken, the popular American fast-casual chain, has made its UK debut with a secret pop-up event, creating a buzz among food enthusiasts. They set-up in the car park of 5A Club Row in Shoreditch on the 20 November giving away free Dave’s sliders all evening. “We started in a parking lot, so we’re excited to kick off our London adventure with that same energy,” said Dave’s co-founder Arman Oganesyan. Known for its spicy chicken dishes, the brand plans to open multiple locations across the UK, aiming to introduce its unique and flavorful menu to a broader audience. Founded in Los Angeles in 2017, Dave's Hot Chicken has quickly gained a loyal following in the United States, thanks to its high-quality ingredients and distinctive flavors. The UK pop-up event marks the beginning of the brand's international expansion, promising to bring its bold and spicy offerings to new fans. The Los Angeles-based chain is famous for selling spicy fried chicken, including an item so hot that customers need to sign a waiver before ordering. The first Dave’s Hot Chicken is set to open in London in December, with 60 stores in total to open across the UK in 2025.
BBQ: Why might Dave's Hot Chicken choose to start its UK expansion with a secret pop-up event?