Cadbury is set to enhance its sustainability efforts by wrapping its core sharing bars in 80% recycled plastic packaging, utilizing advanced recycling technology. This initiative, a collaboration between Mondelēz International, Amcor, and Jindal Films, aims to cover around 300 million bars, significantly reducing the environmental impact of their packaging. This move builds on Cadbury’s previous efforts, such as using 30% recycled plastic for its 110g Dairy Milk sharing bars since 2022. The new packaging will feature a QR code that consumers can scan to learn more about Cadbury’s sustainable packaging journey and find local recycling points. This initiative not only demonstrates Cadbury’s commitment to environmental sustainability but also aims to educate and engage consumers in the recycling process, fostering a more eco-conscious community.
BBQ: How can Cadbury’s use of 80% recycled plastic packaging impact its brand image and consumer perception, and what are the potential business benefits and challenges of this initiative?
