Greggs, the popular UK bakery chain, is launching its first-ever champagne bar in Fenwick’s Newcastle store from October 24 to December 31. This pop-up bar will offer a unique dining experience, pairing Greggs’ signature pastries with a selection of fine champagnes, including high-end options like Louis Roederer Cristal. The menu will feature gourmet twists on classic Greggs items, such as sausage rolls with hot honey sauce and steak bakes with peppercorn aioli. This initiative follows the success of last year’s Bistro Greggs and aims to attract both loyal customers and new visitors with its innovative approach
BBQ: How can Greggs’ strategy of launching a champagne bar in collaboration with Fenwick’s impact its brand image and customer base?
