Bebeto has launched a new range of freeze-dried sweets in the UK, inspired by a viral TikTok trend. The “Freeze Crunchy” range transforms classic gummies and marshmallows into light, crispy treats with intensified flavors. This process involves freezing the sweets and removing the liquid via vacuum, resulting in a unique texture and taste experience. Bebeto is the first major brand to bring such products to UK retail shelves, aiming to capitalize on the growing popularity of freeze-dried candies. The company manages the entire freeze-drying process to ensure quality and affordability, offering 35g bags at an RRP of £2. This move reflects a broader trend in the confectionery industry, where brands are leveraging social media trends to innovate and attract consumers. By tapping into the viral success of freeze-dried sweets on platforms like TikTok, Bebeto hopes to attract a younger audience and boost its market presence. The company’s strategy includes maintaining control over the production process to keep costs low while delivering a premium product. This approach not only meets the current demand for novel and exciting confectionery but also positions Bebeto as a leader in adopting and commercializing social media-driven trends
BBQ: How can leveraging social media trends, like the viral TikTok craze for freeze-dried sweets, impact a company’s product development and marketing strategy?
