Cadbury
has brought back its retro Top Deck chocolate bar after a two-decade hiatus. The bar – which first launched in 1993 and disappeared from
sale in the noughties – comprises a layer of white chocolate on top of a milk
chocolate base. Top Deck remains
part of Cadbury’s permanent range in Australia and South Africa. It reappeared
for a limited time in the UK in 2020, exclusively at B&M.
The bar
(rsp: £1.85/110g) will return to supermarket shelves later this month for a
limited run, as part of Cadbury’s continued 200th anniversary celebrations.
Wrapped in
“vintage-inspired packaging from the original Top Deck”, it would
provide “a trip down memory lane for 90s babies”, said Cadbury. “We’re delighted
to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the
UK for a limited time,” said Cadbury brand manager Mara Popa. The relaunch will
be supported by in-store activity, social media and PR. It comes
after Cadbury this week announced a strategic partnership with Lotus
Bakeries, which will see it launch a series of Biscoff co-branded chocolate
lines, starting from early 2025.
