Friday, 17 May 2024

Swiftonomics

 
Taylor Swift's Eras Tour will boost UK spending by almost £1bn this year, with more than a million fans gearing up to see the pop sensation perform live, new data suggests. Spanning six continents, the tour will hit the UK for 15 dates in June and August, with fans expected to spend an average of £848 on tickets, travel, accommodation and outfits, according to Barclays. The bank's report is the latest example of so-called "Swiftonomics" - highlighting the singer's economic influence. When tickets for the Eras Tour went on sale last year, it crashed websites and led to sold-out hotels in host cities around the world. The report from Barclays combines hundreds of millions of customer transactions with consumer research on spending trends around the popstar. It said the average amount spent on an Eras Tour ticket was £206, with 14% of fans spending more than £400 on perks, including VIP packages and exclusive merchandise. Travel costs will average £111 as many fans will be travelling to a different city for the event. Eras Tour performances will take place in Edinburgh, Liverpool, Cardiff and London. Fans will also fork out an average of £121 on accommodation. Eating out, new outfits and Taylor-Swift-themed afterparties are also set to contribute to an overall boost of £997m to the UK economy. However, as anticipation has been high for the event - Swift last toured the UK six years ago - many fans missed out on UK tickets.