Pepsi has unveiled a new, limited-edition blue cola launch. Pepsi Electric boasts a “zesty, citrus taste with a striking blue liquid”, and is available for 12 months across the convenience, wholesale and grocery channels. Pepsi Electric is launching exclusively as a 500ml bottle format and is sugar-free. Pepsi Electric embodies shopper preferences for fresh, special edition flavours while incorporating the unmissable vibrant blue cola liquid, which will grab shopper attention at shelf and capture the next generation. Tying in with Pepsi’s Thirsty for More campaign, the pack design echoes the electric blue and black of the recent logo rebrand, alongside the signature Pepsi pulse – bringing the brand to life, ensuring consumer recognition and encouraging shoppers to make the most of this limited-edition flavour. Pepsi Electric is set to help retailers increase basket spend and tap into the flavoured cola segment, a market which is growing three times faster than unflavoured cola.
Pepsi Blue
Pepsi Blue
