COCA-COLA Europacific Partners (CCEP) has added a zesty touch to its Coca-Cola range with the launch of two new lemon-flavoured colas. Rolling out nationwide in March, Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon combines the iconic cola flavour and the refreshing citrus fruit with consumers given the option of enjoying it with or without sugar. Packs feature a yellow gradient to help improve standout on shelf for the new launch, which CCEP reckons will catch the eyes of plenty of consumers as they scan store aisles. CCEP said by combining the much-loved flavour of Coca-Cola and Lemon, the new launches will be set to meet growing consumer demand for innovation in the colas category, with flavoured colas growing ahead of the segment as a whole, according to the soft drinks giant. This new launch is set to join the remainder of the flavoured cola portfolio from Coca-Cola which already includes Coca-Cola Original Taste Cherry, Zero-Sugar Cherry and Coca-Cola Zero Sugar Vanilla. The rollout is also set to be supported by a large-scale integrated marketing campaign, including sampling, out-of-home advertising, experiential, social media content and in-store activations as well. Rob Yeomans, vice-president of commercial development at CCEP, said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with “ice and a slice”, which for many is the ideal refreshment on a hot summer day.
