Thursday, 8 February 2024

Breakaway Bar Axed


Once a staple of school lunchboxes, the classic Breakaway bar has been axed by maker Nestlé. The chocolate biscuit bar was launched in 1970 but Nestle said it had made the "difficult decision" to discontinue it after a decline in sales. The company also said it was axing the Yorkie Biscuit bar, not to be confused with the Yorkie chocolate bar, which is "staying for good". Fans on social media mourned the end of the road for Breakaway. Breakaway will no longer be produced from March, Nestlé said, to make way for investment across other products. "We know fans will be disappointed to see it go, but it's time for us to say goodbye to Breakaway," a Nestlé spokesperson said. "We have seen a decline in the sales of Breakaway over the past few years and unfortunately, we had to make the difficult decision to discontinue it." The spokesperson added that the company had plenty of new products lined up for 2024, adding: "Watch this space."