Fans of the caramel bar Caramac have been left "devastated" after Nestlé confirmed it is discontinuing the sweet. Nestlé said it was "a difficult decision" but pointed to slower sales in recent years. Caramac was launched more than 60 years ago, quickly gaining popularity thanks to its distinctive red and yellow wrapper and caramel flavour. It comes as rival brands have launched similar "blonde" chocolate products. Cadbury's, for example, launched its Caramilk range in 2021 and has since made various different spin-offs like Caramilk Buttons. News of Caramac being axed first surfaced on social media on Tuesday, sparking an outcry from fans. On X, formerly known as Twitter, one said the news had "ruined my day" while another quipped: "Rest in peace Caramac." Since its launch, the bar has been produced in the UK. In 1996, production moved to the North East of England, with a factory in Newcastle continuing to make the bars until now. Caramac won fans over with a unique flavour and texture due to the fact it does not contain any cocoa. But with other Nestlé chocolate bars taking centre stage, Caramac has not been performing as well in a competitive confectionery market, despite customers' nostalgia and its iconic red-and-yellow wrapping.
