Gymshark has revealed that the doors to its highly anticipated flagship store at 165 Regent Street will open on Saturday 1st October. The gym wear giant‘s first-ever permanent bricks-and-mortar 18,000sq store will feature a sweat room, pro brench where experts will offer up fitness advice and more. The retailer said that while the store will sell Gymshark merch and apparel, it will be “a place for our community to experience the essence of Gymshark”. In a statement, the business said, “despite many forecasting the death of the high street and bricks & mortar in retail, we don’t buy into that.” Gymshark has also teamed up with Joe And The Juice to create a space that will offer hot and drinks, sandwiches, protein shakes and exclusive products. Chief executive and founder Ben Francis said: “I keep having to pinch myself that we’re going to have a flagship store on one of the most prestigious streets in the world. And now, we have an opening date, it’s all getting very real.
