Aldi has overtaken Morrisons to become the fourth-largest UK supermarket for the first time, according to data from research firm Kantar. Discounters are grabbing more market share as shoppers take steps to manage their budgets, Kantar said. Food prices are rising quickly as energy and fuel costs soar, and the war in Ukraine squeezes grain production and pushes up fertiliser costs. Kantar said food price inflation hit a record 12.4% in August. Milk, butter and dog food prices were rising especially quickly. Inflation in the UK has been rising at its fastest rate for 40 years as food prices climb with living costs eating into household budgets. Aldi UK and Ireland chief executive Giles Hurley said shoppers were "voting with their feet by choosing Aldi over full price traditional supermarkets". In these challenging times, Aldi and Lidl are benefiting from cash-strapped shoppers trying to manage their budgets, and they are on the march again.
