Supermarket Morrisons is to scrap 'use by' dates on most of its milk in a move it says will stop millions of pints being poured down the sink. The retailer will instead place 'best before' on 90% of its own-brand milk and encourage customers to use a sniff test to check quality. Recycling charity Wrap said Morrisons was the first supermarket to make the move, which starts later this month. Ian Goode, senior milk buyer at Morrisons, said it was a "bold step". Milk is the third most wasted food and drink product in the UK, after potatoes and bread, with around 490 million pints wasted every year, according to Wrap. It also estimates 85 million pints of milk waste may be due to customers following 'use by' labels, despite research showing it can be used days after the date. Morrisons believes the move could save seven million pints of its own-brand milk being poured away each year. Morrisons has already scrapped 'use by' dates across some of its own-brand yogurt and hard cheese ranges.
