BMW has unveiled a chameleon car that changes colour, in the latest attempt by automotive firms to combine their vehicles with cutting-edge technology. The German car firm said it was “bringing the car body to life” with the specially developed body wrap for its all-electric iX SUV model, which uses the same technology as Amazon’s Kindle e-reader. At the touch of a button, a driver can change the shade of the car’s exterior, allowing the colour to shift between black and white or even light and dark stripes by activating electronic ink in the wraparound shell. The concept car, which is not available for public sale, was unveiled at the annual Consumer Electronics Show (CES) in Las Vegas, where automotive firms increasingly advertise their products alongside mobile phone, gadget and TV screen makers. The technology could be used to locate the car by making it flash when the driver is looking for it, or to display the vehicle’s battery capacity externally.