Teams at Euro 2020 could face fines if their players move drinks provided by sponsors at news conferences, as Cristiano Ronaldo and Paul Pogba have done in recent days. On Monday, Portugal captain Ronaldo removed two bottles of Coca-Cola and encouraged people to drink water. The company’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.The next day, France midfielder Pogba, a practising Muslim, discreetly removed a bottle of Heineken beer. Italy's Manuel Locatelli also replaced Coca-Cola with water on Wednesday. "Uefa has reminded participating teams that partnerships are integral to the delivery of the tournament and to ensuring the development of football across Europe, including for youth and women," tournament organisers said on Thursday. Uefa's Euro 2020 tournament director Martin Kallen said players were contractually obliged "through their federation of the tournament regulations to follow".
