Snaffling Pig sells a traditional British pub snack - pork crackling - in a variety of flavours and an array of packages, in bags, jars and even in Christmas advent calendars and Easter eggs. Nick was running a medical supplies company when his business partner bet him that he could not start a new firm on a £500 budget. Nick started Snaffling Pig in Yattenden in Berkshire on a shoestring. He found an existing pork crackling maker in the Midlands and asked him to make a variety of flavours such as chilli and fennel and then packaged up the product in the cheapest way possible. Nick spent his £500 start-up budget on a designer to create the Snaffling Pig logo. He did his own market research by touring pubs and talking to landlords. Find out more about how he achieved his success by following the link...
