A TV ad for Deliveroo has been banned for suggesting the food delivery firm could deliver anywhere in the UK. The ad, shown in March, showed various scenes of people using the Deliveroo app and having food delivered to them, all in unusual places or circumstances. The Advertising Standards Authority (ASA) said it was "likely to mislead" because it wrongly implied delivery "was unrestricted throughout the UK". In the ad someone is shown receiving a delivery in a field after apparently tunnelling underground to escape from prison. An astronaut is also shown receiving a delivery in space. There were 22 complaints from people who, knowing that Deliveroo did not deliver to their areas, said that the ad was misleading.
