Solero ice lollies are to be sold without wrappers in a trial by consumer goods giant Unilever to help householders cut down on single-use plastic. Its Solero multipack organic peach ice lollies will be sold in a recyclable cardboard box with compartments, eliminating the need for individual plastic wrappers.The box is made from a specially designed polyethylene-coated cardboard. It is similar to single-use coffee cups but with a lower plastic content at 5% and has been approved to be widely recycled in the UK. Unilever is selling the lollies through online supermarket Ocado to test the response from consumers. Unilever launched its #GetPlasticWise campaign earlier this year with the aim of making all of its plastic packaging fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in its packaging.
