Despite its global reputation as a fast food chain renowned for its proclivity for chicken, KFC has finally entered the vegan food market. Kentucky Fried Chicken, as it’s been named since its conception in 1952, announced the launch of a vegan chicken burger in the UK on Thursday. “The Imposter” burger replaces KFC’s typical chicken breast fillet with a fillet made from Quorn, which has been coated in the Colonel’s Original Recipe herbs and spices. The burger is served with vegan mayonnaise, fresh iceberg lettuce and a soft-glazed bun. KFC is due to trial “The Imposter” burger in selected restaurants in London, Bristol and the Midlands from 17 June for a four-week period. "The Imposter" burger will cost £2.99 on its own, and £3.49 with a drink. KFC is also due to trial a vegetarian dish, "The Southern Fritter Stacker", in the form of a burger, wrap and ricebox from 15 July from the same locations. Victoria Robertson, chief vegetable enthusiast at KFC UK and Ireland, says its “unfair” vegans have been “denied the incredible taste of KFC up to now”.
