Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. It is now one of the best selling biscuit brands in the world. A popular teatime snack and a staple in many Indian households, homegrown biscuit brand Parle-G is one of the oldest and most recognised names in India. This family-run confectionery empire is now run by the grandson of the founder who is looking at ways to stay on top. Its iconic wrapper & the low price (5p per biscuit) is another important factor in Parle-G's popularity. However do they need to change their approach to keep up with a changing world?
