Boohoo and Missguided have been named as two of the least sustainable fashion brands in the UK in a report published by the Environmental Audit Committee (EAC). In November 2018, the EAC wrote to 16 British retailers and asked them to submit evidence detailing what measures they’re taking to reduce the environmental impact of the garments they sell. This forms part of the government’s inquiry into the “fast fashion” business model amid growing concerns that clothing brands are promoting overconsumption and increasing their carbon footprint. ASOS, Burberry, Marks and Spencer, Tesco and Primark were praised for their respective sustainability actions, which include the use of recycled materials in garments, limiting the discharge of hazardous chemicals, and the re-use or recycling of unsold stock. But many brands were found to be lagging behind, with Boohoo, Missguided, Amazon UK, JD Sports, Sports Direct and TK Maxx among those who hadn't signed up to targets set by the Sustainable Clothing Action Plan (SCAP) to reduce their carbon, water and waste footprint.Francois Souchet of the Ellen MacArthur Foundation said the committee was right that the "fashion industry's current business model cannot work in the long term". He said worldwide one truckload of clothing was landfilled or incinerated every second, while less than 1% of old clothing goes on to be used to make new clothes.
Fast Fashion
