Premier Inn’s owner, Whitbread, is launching a no-frills hotel chain with small pod-style rooms as the company seeks to refocus its business after the sale of its cafe chain Costa Coffee to Coca-Cola. Called Zip by Premier Inn, the new hotels will be located on the outskirts of major towns and cities. Rooms will cost from £19 a night and be less than half the size of a standard Premier Inn room, at 8.5 square metres. Premier Inn prices typically start at £49 while its more upmarket brand, hub, starts at £69 a night. Premier Inn is Britain’s biggest budget-hotel chain. Whitbread’s chief executive, Alison Brittain, said the spin-off would cater for the “ultra-price-sensitive customer looking to zip in and out”. Similar to no-frills airlines, there will be other optional paid-for extras. Rooms are not cleaned daily but additional cleaning can be purchased for £5 per day; wifi is free, although fast wifi costs £5 for 24 hours.
Premier Inn Zip
Premier Inn Zip
