Iceland have decided that Brussels sprouts aren’t bad enough, and have hatched a plan to make them even worse. Or, depending on your tastes, they’ve decided they’re not delicious enough, and have hatched a plan to make them even better. The supermarket is launching a special edition product for Christmas – Brussels sprouts smothered in Marmite butter. The aim of the launch is to breathe new life into tired old Brussels sprouts, as more and more families are exiling the divisive vegetable from the Christmas dinner table. A third of Brits say they haven’t been served sprouts in the last three years, and a fifth have never bought a Brussels sprout in their life.