From January 2019, both of the classic chocolate bars will be getting healthier, with less sugar and more protein. Both bars are going to contain 10g of protein and up to 40% less sugar, in an attempt to tackle high obesity rates. According to Mars Wrigley Confectioney, Mars ‘More Protein’ will contain 17.5g sugar per bar, which is 40% less than what it contains now. Snickers ‘More Protein’ will contain 14.1g per bar, which is 30% less.And it’s not just these two chocolate bars that will be having a healthy revamp in 2019. The company also plans to launch a new lower calorie range, which each contain less than 100 calories. As well as Mars and Snickers, this range will include Twix, Milky Way Crispy Rolls and Ripples – a move in which is being driven by David Manzini, who was hired as the firm’s UK boss in August 2017. Wanting to bring healthier chocolate products to the market, he told The Grocer: ‘There is an appetite for novelty, for innovation, new tastes and products, which is higher than in the past. Apparently, the tastes of the chocolate bars won’t be changing. But of course we’ll have to see it to believe it – because let’s face it, foods with less sugar never taste the same as its sugar-filled original.
