Walkers is launching a range of Christmas flavours in single and multi-pack formats, in a move designed to “spark debate” about Brussel Sprouts. Single pack flavours include Turkey & Stuffing, Pigs in Blankets, and Brussels Sprouts, each retailing at 65p each. Andrew Hawkswell, marketing manager at brand owner PepsiCo, said: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. “We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate, and ask people to decide whether they are a #SproutLover or #SproutHater.” The limited edition range will be available from 15 October and will be supported by TV, digital and PR activity.
