Salad Cream, one of the UK's most traditional condiments may be renamed Sandwich Cream, it has been reported. Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches. A spokesman for Heinz told trade magazine the Grocer that the name no longer "fairly represents the product's ingredients or usage occasions." It would be the first name change for the product since its launch in 1914. Fans of the traditional name went on social media to express their anger. Heinz is considering adopting the name Sandwich Cream to better reflect how the country uses the condiment and to appeal to "younger shoppers". The condiment became a national favourite during the 1940s, Heinz says, when ketchup was unavailable and salad cream was used to add flavour to bland war-time rations. There is now a consultation under way on the new name and an official announcement is expected in September.
