WH Smith has been voted the worst retailer on the UK High Street in a survey of more than 10,000 consumers. Customers complained the shops were out-of-date, products were expensive and staff were rude in the survey by consumer group Which? Cosmetics chain Lush, discounter Savers and toy chain Smyths Toys came top in the survey, which asked shoppers for their thoughts on about 100 retailers.It is the eighth year in a row that WH Smith has been ranked in the bottom two of the survey. Despite the criticism, WH Smith is successfully managing to drive sales at its travel stores higher. Revenues at its outlets at railway stations and airports overtook those of its High Street stores for the first time last year.