Rolls-Royce has become the latest luxury car maker to launch an SUV. Chief executive Torsten Müller-Ötvös said the new Cullinan, which will cost more than £200,000, was a "seminal" moment and probably the "most anticipated" Rolls-Royce ever. Bentley and Lamborghini have already launched SUVs, while Ferrari will follow next year. Automotive analysts said Rolls, which is owned by BMW, had to follow suit to keep up with changing consumer demand. The launch of the Cullinan, named after the world's biggest diamond that is part of the Crown Jewels, marks a shift away from the luxury saloon cars that Rolls-Royce is best known for. Mr Torsten Müller-Ötvös told the BBC its target group had changed significantly over the past decade.
