Britain’s inventors, makers, and licensees of products are being given the chance to sell their new wares in front of potential customers and the buyers of major retailers in new Channel 4 series Buy It Now presented by Brian Connelly. Pitching anything from toys to clothes to gadgets, each seller has only 90 seconds to get the customers interested – and retain them when they reveal the price of their product – as the customers will be parting with their personal money for the product. This audience are in effect a market research group for a handful of professional buyers for large, well-known retail organisations who are watching the seller and the customers. If the seller makes a sale to the audience they get the opportunity to do business with the retailers, if not they are spun off the revolving stage, making way for the next seller.
