Sainsbury's has unveiled a dramatic new creative direction with the launch of its "food dancing" advert. The advert shows real-life food lovers dancing in their kitchens as they prepare dishes. The ad was filmed using GoPro & iPhone cameras and will appear on the TV with a background track also available for download. The campaign will also attempt to gain social media engagement by encouraging customers to post their own videos on Twitter using the hashtag #fooddancing.
