Twerking businessmen in denim shorts, blind footballers kicking cats and the ancient rivalry between England and Scotland all feature in the Advertising Standards Authority’s top ten list of most complained about ads last year. Price comparison site Moneysupermarket.com dominates the overall list, nabbing three spots in the top five including the top two. Betting shop Paddy Power also features twice in the top ten and online dating site Match.com’s ad featuring two women kissing received over 800 complaints putting it third in the list. "The ads that attract the highest number of complaints are often not the ones that need banning,” said ASA chief executive Guy Parker. Advertising that pushes the boundaries invariably lands better with some people than others,” he said. “But last year we thought the ads that attracted the largest number of complaints fell the right side of the line."
