Lidl has been named Grocer of the Year for the first time at the Grocer Gold Awards, following year in which it shook up the supermarket industry, sparking a price war among the more established big four brands. Lidl, which originated in Germany and launched in the UK in 1994, still has a relatively small market share of 3.9 per cent. Lidl now has 620 stores across the UK. It invested £5.1 million on TV and press advertising in the four weeks to May 23, 320 per cent more than the same period last year, outstripping its nearest rival Asda with a £4.8 million spend.
