It's a rarity in London to spend anything less than £10 on lunch but a new cafe in posh Fitzrovia is bucking the trend of expensive lunches by pricing every single item at just a pound. Absolutely everything in Caffix including cakes, coffee, salads, sandwiches and drinks, are marked at the same price. And all the food served in the cafe is freshly made on the premises by kitchen staff, even the bread. Owner Mr. Kaye said 'It's perfectly possible we make a profit margin, albeit a lower profit margin, but we can still make money'. Mr.Kaye who has been in the food industry for seven years and owns a coffee shop in Finchley, hopes his novel idea could become the next rival to Starbucks.